What Are SERPs & Why Are They Important for SEO?

A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer. There are many good resources you can find online, and a good portion of them are free. You can start with our guide on BHS Links SEO for beginners or take free courses in Ahrefs’ Academy. Link building is something is something that preoccupies the SEO industry. To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques. E-E-A-T (aka Double-E-A-T) is a set of guidelines that Google’s quality raters use to assess the quality of search results.

• Make sure to find the right blogs in your industry to get started with your guest blogging journey.
• For example, most top-ranking pages for “avocado seed” are blog posts serving as how-to guides for planting the seed.
• That’s why they operate like librarians by reading content across the web and adding it to their library.
• They’re just not as instant as writing spam comments or buying a bunch of links from Fiverr.

We recommend creating a checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your page. For example, it’ll make sense for many people to start with their homepage. Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you. It’s useful to start page by page when incorporating SEO into your site. Pick a webpage, then decide what you want to communicate, the target audience, and what you want someone to do after viewing the page.

This is a sustainable way of getting more website traffic in the long run and is worth the effort. This is why marketers are so invested in SEO and spend so much time and effort on it. SEO is all about using different methods to demonstrate a website’s value to Google so that it can rank highly in search results.

Learn the skills of the top 1% SEOs

Good content also has a greater chance of being shared on social media and attracting links. SEO stands for search engine optimization, which is the process of improving a website’s visibility in organic search results on Google and Bing, or other search engines. SEO involves researching search queries, creating helpful content, and optimizing the user experience to improve organic search rankings. SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving your website’s visibility on search engines like Google. By optimizing your site for search engine algorithms, you can attract more organic traffic, enhance user experience, and build credibility. SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic.

These best practices can help teams eventually reach the first page or first position on SERPs for their content’s keyword or phrase without paying for top spots. Understanding effective SEO practices can boost website traffic, help you connect with potential customers, and build your brand. Earning an SEO certification can help develop your skills and put you on a path toward a rewarding career in digital marketing. If the crawlers find new and unique content that’s easy to read or access, they add the link to the search engine’s massive database.

Video and visual content optimization for local engagement

These ten organic search listings are what people compete for when they invest in SEO. The first set of results are paid search ads that people pay for to get displayed right on top of Google SERP for this particular keyword. The whole SEO game is a race to get your website’s landing pages to rank on a search engine’s first page of results for a particular search query. It is something that everyone is talking about and searching for in the digital marketing community. In fact, the term “SEO” gets between 10k and 100k searches every month on Google. For example, a website containing text that hasn’t been updated for years may not rank highly.

SEO And Digital Marketing

Which will really help you dive into the different aspects of SEO and how to tackle them. SEO is all about optimizing your website to increase your online visibility. Well, there’s a lot you can do and it can be divided up into three main areas. These paid results can allow you to show up as the top result for a search term, but it will cost you money every time a user clicks through to your website.